Tourism has become a growing and important part of the PNG economy injecting an estimated 1 Billion Kina into the economy and supporting an estimated 15,000 full time jobs.
Tourism is particularly important as a sources of income for communities in rural areas and sustainable development of tourism offers a viable economic future beyond the life of extractive industries such as mining and forestry.
Growth of the tourism sector has accelerated in the last few years as the overall economy has grown and the Government has shown an increased commitment to the development and marketing of the sector.
This increased support for tourism from the Government and upturn in demand has in turn stimulated additional airline competition and capacity and additional international and domestic investment in accommodation, tours, restaurants and other product components.
International tourism is very competitive industry. For Papua New Guinea to be able to compete, and to provide enough visitors to sustain and grow the tourism industry in the country, it needs an organization to effectively and consistently develop products, plan and effectively evaluate these developments and market and promote our unique tourism products.
The Papua New Guinea Tourism Promotion Authority sits under the Ministry of Tourism, Art and Culture togather with its sister agency's - The National Cultural Commision and The National Museum and Art Gallery. All three agencies report to the Minister of Tourism, Arts and Culture.
The PNG Tourism Promotion Authority ensures that Papua New Guinea gets a fair share of the tourist dollars on offer. In doing so, it creates partnerships with the private sector members (hoteliers, the airlines and tour operators) and the international trade partners (wholesalers, travel agents, tour operators, airlines) to promoting our tourism products in our major markets. Not all tourism operators have the funds and resources to successfully run a marketing campaign for themselves therefore the Tourism Promotion Authority exists to ensure that the whole industry is represented fairly.
The PNG Tourism Promotion Authority also ensures that Papua New Guinea is better equiped to host our international travellers and visitors. In doing so it sets out to implement the National Tourism Master Plan 2007 - 2017 by addressing issues such Investment Incentives and Product Development, Institution and Industry Partnerships, Transort and Infrastructure and Human Resource Development.