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Destination Rabaul-Kokopo Project Underway
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Destination Rabaul-Kokopo Project Underway
09 June 2017
The province of East New Britain is renowned for its tourism appeal, especially the historic town of Rabaul and its active volcanoes.

Plans are currently afoot to rejuvenate the tourism industry in Rabaul and Kokopo through a collaborative effort by the East New Britain Provincial Government and the PNG Tourism Promotion Authority

The partnership follows the signing of an MOU in 2014 by both parties for marketing and promotion support for Rabaul and Kokopo in key markets. The ‘Destination Rabaul-Kokopo Project’ would cost K1million to implement. 

“Rabaul has amazing potential as a tourism hub in Papua New Guinea supported by a committed provincial government and a vibrant local tourism industry which are key factors in driving the province’s tourism development,” said PNGTPA chief executive officer Mr. Jerry Agus.

The PNGTPA conducted a series of information workshops in May and June 2017 in Kokopo involving the East New Britain tourism industry.  The workshops were aimed at updating industry members on the progress of the three (3) year ‘Destination Rabaul-Kokopo Project’.

PNGTPA policy and planning director Ms. Alcinda Trawen said issues relating to cruise tourism and its infrastructure were among issues raised at the June workshop.

“East New Britain is a popular cruise ship destination for Papua New Guinea.  Most cruise ships come through Rabaul’s Simpson Harbour, which provide tourists the first glimpse of the landmark Mount Tavurvur.  PNGTPA will be working closely with the East New Britain Tourism Authority in developing its cruise tourism infrastructure,” said Ms. Trawen.

The township of Kokopo – 20 minutes drive from the main airport and 40 minutes drive from Rabaul, became the capital of East New Britain after the twin volcanic eruptions in 1994 that destroyed much of Rabaul.  Although Rabaul Town has been rebuilt, most of the commercial businesses in the area has relocated to Kokopo. 

Since the MOU signing of the Destination Rabaul-Kokopo Project the PNGTPA has done an audit of existing and new tourism products, developed destination marketing collateral as well as conducted training and awareness for East New Britain tourism industry members in the areas of Product Development, Marketing, Customer Service, Tour Guiding and Community Initiative Support, as well as Trade Familiarization for Australian Travel Agents.    

This year marks the final leg of the Destination Rabaul-Kokopo Project and will focus on feasibility into Branding, Website Development and a Road Show in Australia and a Travel-Trade Event in Tokyo for the East New Britain tourism industry to participate in.

For further information, email:

Above: Kokopo Market, East New Britain.  Photo credit: David Kirkland

Above: Ms. Alcinda Trawen, PNGTPA director policy and planning.  East New Britain. 

Kokopo, East New Britain
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