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  • Goroka Show
    This 2016 the 'most colorful show on Earth' returns celebrating its 60th Anniversary. Goroka Town in PNG's Eastern Highlands Province will come alive September 16th-18th.
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  • DWU Cultural Day
    Students of the Divine Word University Madang Campus proudly perform various 'singsings' in their annual Cultural Day. Join the celebration of PNG culture in Madang this 9th August.
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  • Bilum Festival
    Karkar Island Bilum Festival: See bilum-weaving displays, arts, crafts and colorful singsings - experience Karkar Island at this unique festival in Madang Province.
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  • World Tourism Day
    Join the PNG Tourism Promotion Authority and the United Nations World Tourism Organisation in celebrating World Tourism Day this 2016.
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  • Morobe Show
    The Morobe show is an annual event hosted by the Morobe Provincial Agricultural Society, in Papua New Guinea’s second largest city.
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  • U-20 Women's World Cup Papua New Guinea 2016
    Papua New Guinea is proud to be the 2016 host of the FIFA Under 20 Women’s World Cup in Port Moresby.
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  • Crocodile Festival
    This special festival celebrates one of Papua New Guinea's famous tribal heartlands and the significance of the revered crocodile - a motif throughout Sepik River culture.
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  • Kalam Festival
    The Kalam Cultural Festival showcases the culture of one of Papua New Guinea's most fascinating ethnic groups - the Simbai people of Madang Province
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  • Enga Show
    The people of Enga will be celebrating their 2016 cultural show August 5th-7th in Wabag. The show is set to rival the other cultural shows in the Highlands region.
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  • Paiya Mini Show
    The Paiya Mini Show is a cultural event staged annually in Paiya Village, Western Highlands Province. This 2016 this special show is set for August 19th.
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  • APEC 49th TWG Meeting
    The APEC 49th Tourism Working Group Meeting will be held in Kokopo, East New Britain
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  • Frangipani Festival
    The residents of Rabaul invite you to their annual Frangipani Festival celebrating the rebirth of Rabaul after the 1994 volcanic eruptions: September 16th to 18th, 2016.
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  • Goroka SME Trade Fair
    The Goroka SME Trade Fair aims to provide an avenue for supporting and encouraging small and medium enterprises in the country.
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  • Lukim PNG Nau 2016
    PNG Tourism Industry Association presents Lukim PNG Nau 2016 - a tourism expo showcasing PNG culture, nature and adventure products, services and activities.
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  • Hagen Show
    The 2016 Hagen Show is set for August 20th to 21st. Held in the Western Highlands township of Mt. Hagen, the Show is expected to be a rousing event.
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PNG Tourism Master Plan

The Theme by which the PNG Tourism Master Plan is based around is “Growing PNG Tourism as a Sustainable Industry”.

Vision
The Vision of this Master Plan is that by 2017 PNG Tourism will be a growing and sustainable industry which:
  • Is recognized globally as a destination which offers a range of unique niche adventure tourism experiences;
  • Generates significant investment and employment through profitable business opportunities and subsequently the development of the economy;
  • Celebrates, protects and enhances our unique cultural heritage and natural environment by showcasing these attributes;
  • Provides visitors with an enjoyable, distinct and memorable experience;
  • Demonstrates partnership and collaboration across all stakeholders; and
  • Provides a broad distribution of benefits across PNG thereby improving the lifestyles of rural and urban communities.

Overall Goal
This vision for the industry in PNG can be summarised in terms of the overall goal that will be adopted and targeted for the next ten years.

The overall goal is to:
Increase the overall economic value of tourism to the nation by doubling the number of tourists on holiday in PNG every five years and maximizing sustainable tourism growth for the social and environmental benefit for all Papua New Guineans.

Potential Benefits
A vision and overall goal for tourism in PNG will mean little if it does not result in benefits which flow to all sectors of the economy. The potential benefits of implementing the Tourism Development Plan for PNG are considerable.

In terms of employment generation alone the impacts would be significant. For example, if the goal of doubling the number of holiday tourists within five years and then doubling the number again after ten years is achieved, the net result would be:
  • Tourism would be worth K1.1 billion by 2010 and K1.78 billion in revenue terms by 2015.
  • Those on holiday would spend K363 million in 2010 and K727 million in 2015; and
  • Total employment in tourism would increase by 4,800 jobs by 2010 and 13,000 by 2015.
These are benefits that can be readily captured by Papua New Guineans with an appropriate policy package designed to mobilise resources and target marketing and industry development activity.

Furthermore, there are benefits which will flow though to the people at the “grassroots” level particularly as focus is given to the opportunity for tourism development at the communities and remoter rural areas.

In order to achieve the vision for tourism in PNG, the PNG Tourism has identified the need to focus the work program over the next ten years on five key areas, namely:
  • Marketing the Destination;
  • Product Development and Investment;
  • Transport and Infrastructure;
  • Human Resource Development; and
  • Institutions and Industry Partnerships


KEY PROGRAM AREA

Recommended Strategy

Marketing The Destination

Increase tourism demand by raising market awareness of PNG as a destination and increasing product information and distribution.

Product Development and Investment

Encourage investment in new and existing tourism products, which meet market needs, by increasing sector competitiveness and industry standards and profitability.

Transport and Infrastructure

Improve the competitiveness and standards of transport and infrastructure, to increase market demand and improve visitor satisfaction levels.

Human Resource Development

Facilitate training and quality education programs, which meet industry needs, improve skill levels and create awareness of the benefits of tourism.

Institutions and Industry Partnership

Develop institutional structures and capacity within the public and private sector to facilitate tourism development at a national and provincial level.


The Tourism Development Master Plan requires a partnership commitment by Government, Industry and the people of Papua New Guinea if it is to achieve the Vision and overall goal. For this partnership to take on form and become active requires leadership from all the government stakeholders including the Prime Minister and his senior ministers. The Government response to the Tourism Master Plan should represent a watershed in industry policy and the future of the tourism industry in Papua New Guinea. The plan identifies the way in which the government can build upon the current strong economic conditions to launch a major initiative that is consistent with its Medium Term Development Plan 2011 - 2015 and with its commitment to providing new employment and business opportunities for the people from rural and remote areas of the country. With strong leadership from the government, the partnership with industry and the people of Papua New Guinea will follow.

Follow this link to download the 2007 - 2017 PNG Tourism Master Plan

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