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PNG Tourism Master Plan

The Theme by which the PNG Tourism Master Plan is based around is “Growing PNG Tourism as a Sustainable Industry”.

Vision
The Vision of this Master Plan is that by 2017 PNG Tourism will be a growing and sustainable industry which:
  • Is recognized globally as a destination which offers a range of unique niche adventure tourism experiences;
  • Generates significant investment and employment through profitable business opportunities and subsequently the development of the economy;
  • Celebrates, protects and enhances our unique cultural heritage and natural environment by showcasing these attributes;
  • Provides visitors with an enjoyable, distinct and memorable experience;
  • Demonstrates partnership and collaboration across all stakeholders; and
  • Provides a broad distribution of benefits across PNG thereby improving the lifestyles of rural and urban communities.

Overall Goal
This vision for the industry in PNG can be summarised in terms of the overall goal that will be adopted and targeted for the next ten years.

The overall goal is to:
Increase the overall economic value of tourism to the nation by doubling the number of tourists on holiday in PNG every five years and maximizing sustainable tourism growth for the social and environmental benefit for all Papua New Guineans.

Potential Benefits
A vision and overall goal for tourism in PNG will mean little if it does not result in benefits which flow to all sectors of the economy. The potential benefits of implementing the Tourism Development Plan for PNG are considerable.

In terms of employment generation alone the impacts would be significant. For example, if the goal of doubling the number of holiday tourists within five years and then doubling the number again after ten years is achieved, the net result would be:
  • Tourism would be worth K1.1 billion by 2010 and K1.78 billion in revenue terms by 2015.
  • Those on holiday would spend K363 million in 2010 and K727 million in 2015; and
  • Total employment in tourism would increase by 4,800 jobs by 2010 and 13,000 by 2015.
These are benefits that can be readily captured by Papua New Guineans with an appropriate policy package designed to mobilise resources and target marketing and industry development activity.

Furthermore, there are benefits which will flow though to the people at the “grassroots” level particularly as focus is given to the opportunity for tourism development at the communities and remoter rural areas.

In order to achieve the vision for tourism in PNG, the PNG Tourism has identified the need to focus the work program over the next ten years on five key areas, namely:
  • Marketing the Destination;
  • Product Development and Investment;
  • Transport and Infrastructure;
  • Human Resource Development; and
  • Institutions and Industry Partnerships


KEY PROGRAM AREA

Recommended Strategy

Marketing The Destination

Increase tourism demand by raising market awareness of PNG as a destination and increasing product information and distribution.

Product Development and Investment

Encourage investment in new and existing tourism products, which meet market needs, by increasing sector competitiveness and industry standards and profitability.

Transport and Infrastructure

Improve the competitiveness and standards of transport and infrastructure, to increase market demand and improve visitor satisfaction levels.

Human Resource Development

Facilitate training and quality education programs, which meet industry needs, improve skill levels and create awareness of the benefits of tourism.

Institutions and Industry Partnership

Develop institutional structures and capacity within the public and private sector to facilitate tourism development at a national and provincial level.


The Tourism Development Master Plan requires a partnership commitment by Government, Industry and the people of Papua New Guinea if it is to achieve the Vision and overall goal. For this partnership to take on form and become active requires leadership from all the government stakeholders including the Prime Minister and his senior ministers. The Government response to the Tourism Master Plan should represent a watershed in industry policy and the future of the tourism industry in Papua New Guinea. The plan identifies the way in which the government can build upon the current strong economic conditions to launch a major initiative that is consistent with its Medium Term Development Plan 2011 - 2015 and with its commitment to providing new employment and business opportunities for the people from rural and remote areas of the country. With strong leadership from the government, the partnership with industry and the people of Papua New Guinea will follow.

Follow this link to download the 2007 - 2017 PNG Tourism Master Plan...

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